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BENI · LOYALTY AND RELATIONSHIPS

Make benefits part of your customer relationship.

Rules, campaigns, wallets and a marketplace connect incentives to the customer journey. Mobiup implements the program with your team.

For brands with recurring customers, partners or retailers that need to connect loyalty and business objectives.

Discuss this solutionExplore the application ↗
BeniExplore the layers

Profiles and program membership inform each audience’s experience.

Beni · Your business challenge

Unfocused incentives

Campaigns distribute points without defining which behavior the business wants to encourage.

Scattered benefits

Isolated programs and partners interrupt continuity in the participant experience.

Disconnected journeys

Loyalty needs to fit the channels and processes where relationships already happen.

Beni: from desired behavior to incentives you can assess.

  1. 1

    Define

    Choose the behavior, audience and program metrics.

  2. 2

    Configure

    Set eligibility rules, campaigns and limits.

  3. 3

    Participate

    Bring missions, benefits and recognition into the customer journey.

  4. 4

    Redeem

    Connect wallets, benefits and partners to program rules.

  5. 5

    Evaluate

    Track adoption, redemptions, costs and changes in behavior.

Illustrative view. Implementation considers your company's processes, systems and responsibilities.
BENI AT SOROCABA REFRESCOS

Loyalty inside the Orbitta experience.

The Beni engine operates within Sorocaba Refrescos’ Trade&Go/Orbitta. Benefits take part in the commercial relationship with retailers.

In the purchase context
Incentives are integrated into the retailer’s existing commercial experience.
The loyalty engine
Beni provides the loyalty foundation; Orbitta is SR’s B2B experience.
Reading the case
The case demonstrates journey integration, without attributing a standalone ROI to the program.
Módulo de fidelidade integrado ao Orbitta ↗

Beni · What Mobiup delivers

  1. 01

    Program design

    Audiences, behaviors, rules and metrics defined with your team.

  2. 02

    Configuration and integration

    Channels, wallets and partners aligned to scope and validated before operations.

  3. 03

    Operations and evolution

    Contracted support and metric monitoring inform program adjustments.

People and AI in engineering. Scope, policies and responsibilities defined for each operation.

Scope and terms

The model adapts to your operation, with predictable investment and recurring service. We agree scope, integrations, responsibilities and a routine for ongoing support and improvement with your team.

Beni · Before getting started

Is Beni a rewards catalog?

It includes a marketplace and partners, alongside rules, campaigns, wallets and program economics. Configuration starts with the behavior you want to encourage.

How does it integrate with existing channels?

The program joins the journey where relationships already happen. Channels, rules, data and integrations are defined with your team in the implementation scope.

How do we assess returns?

We define a baseline, costs, redemptions and behavior metrics. Incrementality and returns need evaluation in the program’s context, without an upfront promise.

Beni · Mobiup

What behavior should your program encourage?

Tell us who participates and what needs to change. Let’s assess Beni for your customer and partner relationships.

Explore also

Trade&Go ↗UniEngaja ↗
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Your context, directly to Mobiup

The solution and campaign codes, when present, accompany your request.