Every order that requires manual effort lowers the chance of repurchase and raises the cost to serve the point of sale.
Real case
REAL CASE · B2B2C COMMERCE
Trade&Go: a revenue-oriented digital channel.
An Orbitta-branded experience that brings commercial operations closer to points of sale.
01 · The business tension
Trade&Go / Sorocaba Refrescos: what was at stake before the outcome
Sorocaba Refrescos faced a recurring challenge in mature B2B2C operations: the relationship with each point of sale had to continue after the field visit, without relying on a series of manual contacts for every order, pending issue or negotiation.
When purchasing, payment and customer recovery live in separate routines, the problem is not simply low digital adoption. Revenue becomes episodic, recoverable buyers move away and leadership loses the right moment to act on the channel.
Renegotiation outside the digital journey leaves buyers with return potential without a simple route back to buying.
Without a continuous view of the channel, activation, credit and relationship decisions arrive after the opportunity has cooled.
02 · The shift that became visible
Trade&Go / Sorocaba Refrescos: the transformation that repositioned the conversation
The Orbitta experience placed relationship and conversion in the same journey. Points of sale gained a more direct path to check, order, pay and restart the commercial relationship when needed.
The meaningful change was not creating another channel. It was turning the digital experience into a practical extension of commercial operations, able to keep the relationship active between purchases.
The movement this case made possible
- 01Dispersed revenue
- 02A journey that responds
- 03A decision closer to the channel
This case is not a ready-made recipe. The conversation starts with your operation, the cost of current friction and the commercial decision that needs to move faster.
03 · Outcome and evidence
Trade&Go / Sorocaba Refrescos: what gained outcome, visibility or scale
Growth in app orders, giving the digital channel a concrete role in revenue generation.
Of buyers reached by the renegotiation journey were reactivated, putting commercial relationships back in motion.
Conversion, recovery and relationship can now be observed as parts of the same agenda.
Results represent each specific case and must not be extrapolated to other companies or operations.
04 · The decision your business can take from here
Trade&Go / Sorocaba Refrescos: if this tension feels familiar, the conversation should start now
Trade&Go / Sorocaba Refrescos is not a blueprint to copy. It is a lens for identifying which decision your operation is still postponing — and where outcome, confidence and speed need to move together again.
- 01
When inaction is expensive
Disconnected channel, billing and relationship journeys let revenue disappear before it even reaches the report.
- 02
What the case demonstrates
A connected journey can increase adoption without ignoring the real conditions of operations and points of sale.
- 03
The leadership question
Which journey, if unlocked now, would restore revenue and proximity to your channel?
This conversation makes sense for
Industries and distributors seeking to evolve digital relationships with their channels.
Leaders who want to connect revenue, service and operations in one agenda.
Trade&Go / Sorocaba Refrescos · Public sources
Mobiup · The next decision starts with a conversation
How much channel revenue is still lost before the next order?
In a diagnostic conversation, Mobiup helps locate the journey where conversion, recovery and relationship can work together again.